ROLL GROOVE TECHNOLOGY FACE SCORELINES WITH 2 DEGREES OF LOFT HAS MADE RIFE PUTTERS FAMOUS ON ALL WORLD TOURS SINCE THE COMPANY STARTED IN 1996. WITH THE FACE LOFT OF ONLY 2 DEGREES, WHEN THE GOLF BALL IS STRUCK IT IMMEDIATELY STARTS TO OVER-ROLL TOWARD THE TARGET INSTEAD OF SKIDDING AT IMPACT AND POSSIBLY THROWING THE BALL OFF ITS INTENDED TARGET LINE. RIFE IS THE ONLY PUTTER COMPANY THAT USES 2 DEGREES OF LOFT FOR ALL ITS PUTTERS MAKING IT UNIQUE IN THE WORLD MARKET AND EVERY GOLFERS DREAM. WE SAY “RIFE4LIFE” MEANING OUR PUTTERS ARE THE LAST ANY GOLFER WILL NEED!